McCann wins GM account

MUMBAI: McCann Erickson has won the corporate and digital creative business for all of General Motors‘ brands in India.

Talking to, General Motors India vice-president P Balendran said, “McCann will handle the creative and digital duties of all our brands in India. They will have a dedicated team working on our brands and the work has already started.”
Balendran, however, refused to comment on whether the account size amounted to Rs 1.5 billion.

The pitch process that went on for 2-3 months also involved Leo Burnett and Contract Advertising.

For the first time, General Motors India has decided to award the creative duties of all its brands to a single agency. Until now, the company had two agencies on its roster - Leo Burnett and Wieden+Kennedy.

Henceforth, McCann will now work on the creative business of GM‘s existing brands as well as on the forthcoming launches.
McCann had previously worked on Chevrolet nearly half a decade ago and is one of other global agencies that handle the brand.

The relationship between McCann and GM has been a very flirtatious one.

It all began in 2005, when McCann won the creative duties of GM’s car lines including Chevrolet Optra and new car launches -- along with Rediffusion Y&R that took over Tavera and Chevrolet corporate business. Enterprise Nexus was the incumbent agency for Chevrolet Optra.
After spending almost three-and-a-half years in the relationship, GM decided to move its properties -- until now with McCann to Wieden + Kennedy (W+K) in September 2009.

Latest Reads
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories