McCann wins GM account

MUMBAI: McCann Erickson has won the corporate and digital creative business for all of General Motors‘ brands in India.

Talking to, General Motors India vice-president P Balendran said, “McCann will handle the creative and digital duties of all our brands in India. They will have a dedicated team working on our brands and the work has already started.”
Balendran, however, refused to comment on whether the account size amounted to Rs 1.5 billion.

The pitch process that went on for 2-3 months also involved Leo Burnett and Contract Advertising.

For the first time, General Motors India has decided to award the creative duties of all its brands to a single agency. Until now, the company had two agencies on its roster - Leo Burnett and Wieden+Kennedy.

Henceforth, McCann will now work on the creative business of GM‘s existing brands as well as on the forthcoming launches.
McCann had previously worked on Chevrolet nearly half a decade ago and is one of other global agencies that handle the brand.

The relationship between McCann and GM has been a very flirtatious one.

It all began in 2005, when McCann won the creative duties of GM’s car lines including Chevrolet Optra and new car launches -- along with Rediffusion Y&R that took over Tavera and Chevrolet corporate business. Enterprise Nexus was the incumbent agency for Chevrolet Optra.
After spending almost three-and-a-half years in the relationship, GM decided to move its properties -- until now with McCann to Wieden + Kennedy (W+K) in September 2009.

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