MUMBAI: Continuing its string of senior level appointments, IPG‘s McCann has appointed Ranjeev Vij as general manager McCann Delhi and Abhishek Das creative director - digital at McCann Mumbai. Recently, the agency brought on board ex CEO of Iris Alok Lall as executive director.

Vij has over 18 years of experience in the field. He started his career in 1994 as account supervisor at Enterprise Nexus. After six years at the agency, he moved to Draft FCB Ulka and later shifted to O&M as account group manager. His next move was to join Lowe Lintas as brand director before returning to Enterprise Nexus as account director for a while. After his second stint at Enterprise Nexus, he joined Redifusion DY&R as general manager on Bharti Airtel. After this, he joined Vyas Giannetti as VP and branch head and then moved to IRIS Worldwide as board director.

During his career, Vij has handled brands such as Airtel, General Motors, Aviva Life Insurance, DHL, J&J, P&G, Pepsico, VISA, HP, Sony and Sony Erickson.

Das has been in the industry for the past 10 years now having started his career with Ab&m Communications in New Delhi as senior copy writer in the year 2002. After working for two years, he moved to Oxygen and then to Tribal DDB before joining McCann New Delhi as creative supervisor.

Das has worked with brands such as TimesJobs, SimplyMarry, magicBricks, Hyundai, Volkswagen, Volvo, Nescafe, Kitkat, ESPN Star, MTV and UNESCO during his career so far.

Das said, "This would be my second stint at the McCann Worldgroup. It‘s been over five years since the last time I was at McCann Delhi and things have changed a lot. Prasoon and I have been in talks about building a strong digital presence for McCann for a while now, and given his vision of things to come, the challenge was very hard to resist. I look forward to adding a host of digital creative solutions to McCann‘s extensive portfolio."

McCann Worldgroup chief executive officer Prasoon Joshi said, "Abhishek and Ranjeev are a great combination of new age media thinking with a sound background in the traditional. They both have more than a key role to play to further accelerate McCann‘s drive into the futuristic model and cutting edge offering."