MUMBAI: Dhiren Amin has joined McCann Erickson as group planning director.

Amin will be heading the planning function in Mumbai at McCann. He will report to McCann Erickson senior vice-president and general manager Loveleen Raina.

Amin‘s earlier stint was with BBH Mumbai as brand partner.

Amin is a BE (electrical) from Mumbai University. He joined AC Nielsen as a client services executive after completing MBA from Utah State University in 2004. He then moved on to join Euro RSCG India as strategic planning director. At Euro RSCG, he was inducted to the agency‘s APAC strategic council and worked on accounts such as Sony Entertainment Television, Dainik Bhaskar, Divya Bhaskar, Radio One, HDFC Bank, Emirates and Grand Hyatt.

He joined BBH India in 2009 as brand partner and played the role of a senior planner and worked on brands such as Vaseline, Lakme Beauty Salon, World Gold Council and Movies Now.