Crafted by McCann Erickson, the campaign has been directed by Pradeep Sarkar and looks at rediscovering ones true self through the process of painting.

Playing on the tag line "Apke rang. Apki pehchan", the new communication showcases a married couple whose home is being painted. The couple seems to be angry with each other and with life until they chance upon a flute that they once connected with and then in the course of life, neglected.