McCann Erickson conceptualises MetLife India's new ad campaign

MUMBAI: MetLife India Insurance Company (MetLife) has launched a new advertising campaign to promote its retirement plan- Met Monthly Income Plan (MMIP).

The new campaign aims to create awareness among the affluent, 40+ urban male about the importance of early retirement planning at the right age.

Conceptualised by McCann Erickson, the TVC is centered on the belief that ‘I am still young‘, which resides most strongly with the target group defined, the company said. The commercial is launched across all national and regional news, GECs and sports channels.

TVC is based on the fact that most urban males over the age of 40 do not realise that they are growing older, until one particular moment when the realisation suddenly sets in and they are at a loss as they have not planned for their retirement properly. The ad brings out the ‘trigger‘ when one realises how their kids have grown up; standing on their own feet and it is time for the parents to think for themselves.

MetLife India Insurance director products and marketing Balachander Sekhar highlights the relevance of the ad in today‘s times, "We are a family centric society where our life revolves around fulfilling family responsibilities especially that of our children. In no time children grow up and get on with their lives hitting us with the realization what about us now? The new TVC is well targeted at the 40+ year affluent urban male jolting him into realization that the time is NOW to plan for his future so that he can continue to enjoy the lifestyle he‘s lived till now and not be dependent on anyone in later years," he said.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories