MUMBAI: McCann Erickson has won the creative duties of telecom major, Aircel.

The news has been confirmed to Indiantelevision.com by the agency‘s spokesperson.

The size of the account is estimated to be Rs 2 billion.

The mandate was awarded following a multi-agency pitch, which also involved BBH, BBDO, DDB Mudra and the incumbent, Dentsu Communications. 

The media mandate continues to stay with Dentsu Media and Starcom Worldwide. The Outdoor advertising is looked after by US Adcom.

McCann has lost one of its most important clients, Onida, recently, but the Aircel account is a major win for the agency. A few months back the agency had also won the GM account.