MUMBAI: McCann Worldgroup has announced the appointment of Vinod Lal Heera Eshwer and Melvin Jacob as creative directors.

Both Eshwar and Jacob will be based in Bangalore.

McCann Worldgroup chairman and CEO for India and South Asia president Prasoon Joshi said, "McCann Bangalore has been an exemplary office and has been growing steadily. There are great things expected from the team and I believe Vinod and Melvin joining is a step in that direction."

Eshwer said, "I love the freedom and openness here in McCann. Totally refreshing and invigorating. I feel McCann has the perfect environment for nurturing ideas and producing work that works with the junta as well as the juries."

"The pace of Indian advertising is immense and McCann Bangalore seems to be channelling that energy in South India. On paper, the brands and teams look interesting, so should be good to see what gives," Jacob added.

Clocking over 15 years of agency time, Jacob started out with stints at Maitri and David in Madras, TBWA Dubai, Ogilvy‘s Global Hub in Bangalore and most recently Lowe in Malaysia.
Meanwhile, prior to joining McCann, Jacob had also worked with Ogilvy & Meridian- Bangalore and Saatchi & Saatchi- Bangalore & Kuala Lumpur.