MUMBAI: McCann Worldgroup’s creative agency TAG Ideation has won the branding duties of India‘s first F1 racing arena, introduced by Jaypee Group.

The account size is pegged at Rs 250-300 million.
 
The agency has also revealed the logo and the branding package designed for Jaypee Sports International’s (JPSI) 5.14 km long Buddh International Race Circuit.

MWG  TAG VP and GM Himanshu Saxena said that though racing is about passion, speed and excitement, the agency hasn’t ignored the local sensibilities in branding solutions. He said that the tri-coloured heart shaped pneumonic attempts to amplify the ‘B‘, which not just stands for the name of the circuit but also ‘Bharat‘.
 
JPSI chairman Manoj Gaur added, “This is a unique and prestigious product, which strengthens India‘s ever growing global stature. And hence we were very clear that we needed a partner who will not just bring a world-class branding solution on the table but also build brand India with it. As soon as we saw the branding solution developed by our agency MWG TAG, we knew that we had the perfect answer.”
 
It may be noted that this track will host the inaugural Indian Grand Prix later this year.