MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Madison Media as its new media Agency on Record (AoR).

Madison Media will handle traditional media planning and buying for McCain along with the larger mandate on digital, display, social, video and mobile platforms.

Madison Media group CEO Gautam Kiyawat said, “McCain as a brand has tremendous potential in the Indian market and I am excited to have them onboard as our client and we are confident of helping them achieve their rightful dominant share”.

McCain Foods India MD Vikas Mittal said, “McCain brand is driving growth of frozen snacks in India. In pursuance, we have a line-up of new business strategies and accompanying communication initiatives. Today, we are looking at increasing our media presence across all touch points.”

“We wanted to take on board an agency that complimented our brand communication strategies. We are happy to announce the appointment of ‘Madison Media’ and we look forward to create a more distinct market space for McCain,” McCain Foods India general manager-marketing Gunjan Pandey added.