MUMBAI: M&C Saatchi India has launched a brand design specialist company ‘id‘. Brand design director Hemant Sapre will head the company that will have a staff of eight members initially. Brand design director Delhi Amardeep Singh will be supporting Sapre in this endeavour.
 
The company will be headquartered in Mumbai with a branch in Delhi. ‘id‘will be responsible for services including brand design strategy, design architecture and expression to design implementation. M&C Saatchi India executive director Suranjan Das will be responsible for business development.
 
"The launch of ‘id‘ underpins our endeavour to be a media neutral communications company. Design is rapidly evolving in India as a very effective tool of communication and we felt the time was ripe to enter this segment. Sapre has excellent credentials. We have very high expectations from him and the team," says M&C Saatchi Group India chairman Kamal Oberoi.
 
Sapre has been associated with M&C Saatchi for the last two years. He has also worked with DMA Branding, Collage- the brand design specialisation of RK Swamy BBDO and Contract Advertising.