Maya Appliances appoints Vizeum as media AoR

MUMBAI: Maya Appliances, the brand owner of Preethi, has appointed Vizeum India as its media agency.

Launched a year ago, this win becomes Vizeum India’s (the Indian affiliate of UK-based communications group – Aegis) 14th client engagement till date.
Confirming the appointment, Maya Appliances director- operations T T Siddarth said, "Considering the aggressive future plans of the company, we felt the need to engage professional organisations on various aspects of our business who would have the right kind of mindset to partner an organisation like ours. Coincidentally, Vizeum approached us around the same time. We thoroughly assessed them on various counts, such as consumer understanding, brand understanding, market understanding, strategic thinking and implementation ability, leadership and the overall team. After an exhaustive evaluation, we felt comfortable placing our faith in Vizeum to manage our communication investments.” 
Added Vizeum MD - Indian sub-continent S Yesudas, "Our aim is to operate as the extended marketing team for the client. This business will be handled out of Vizeum Chennai under the leadership of general manager E M Sreeneelakandhan. However, with Vizeum being a boundary-less organisation, Maya Appliances will also receive contributions from the entire team at Vizeum India.”
Currently, Vizeum operates in 50 countries. Some of the clients served by Vizeum global include Coke, RayBan, DHL, Panasonic, GM, Total, Bacardi and Lavazza.

In India, Vizeum handles clients such as Amrutanjan, BSA Motors, ESSAR Group, iPlayUp, Luxor/Parker, Asia Motor Works, Aegis Global Academy, SDPL, Credila/HDFC, Blackberrys and Dalmia Cement.

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