MUMBAI: Ignitee Sports, the sports marketing arm of Ignitee Digital Solutions, has signed an annual contract with Maxx Mobile to handle its sports management for the fourth edition of the Indian Premier League.

According to the contract, the agency will manage the on-ground implementation and execution of the ‘Maxx Mobile Strategic Time-Out and Play Off Sponsorship‘ for IPL-4.

Says MAXX Mobile business head Sajal Roy, "We were looking for an agency that has the required expertise to handle a large-scale sports event like the IPL and Ignitee Sports were found to do full justice to the event."

It is because of the increase in the number of matches during the IPL, a specialised agency like Ignitee Sports has become important, feels Roy.

Avers Ignitee Sports president Anand Yalvigi, "I am sure that our association with Maxx Mobile will go a long way in proving that indeed the sports marketing business in India can attain such heights of excellence."

Yalvigi also said that the idea was to promote the business of sports management with innovative ideas.