MUMBAI: Media agency Maxus has won the print mandate for Manappuram Gold Loans.

Maxus’s Bangalore office will get to service the account from June.

The mandate was earlier being handled by Lintas.

Maxus already handles the non-print media mandate for Manappuram since May 2010.

A player in the non-financial banking service (gold loans) category, Manappuram as a brand has adopted a strategy revolving around brand ambassadors with a strong regional appeal, who talk to the masses in their own language and educate them about gold loans.

Mohanlal and Akshay Kumar are some of the celebs on board.