MUMBAI: Maxus has bagged the media duties of L‘Oreal India following a multi-agency pitch that also included incumbent agency Lodestar, Madison and ZenithOptimedia. 
 
According to industry sources, the size of the account is estimated to be in the region of Rs 1.3-1.5 billion.
 
As part of its new mandate, Maxus will handle the print, television and radio media spends for the company while Lodestar UM will continue to handle the digital medium.
 
The out-of-home business, however, will not be handled by any of the two.