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Maxus and Lodestar UM to jointly handle Wipro's media biz

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MUMBAI: Wipro Consumer Care and Lighting has awarded its media duties to Maxus India and Lodestar UM following a multi-agency pitch that took place about a month ago.

The account size is estimated to be around Rs 1.5 billion collectively.

Wipro has about 20 brands and they will be handled by Maxus including Santoor deo. Santoor‘s other products will be handled by Lodestar UM.

Prior to this, the account was jointly handled by ZenithOptimedia, DDB Mudra Max and Lodestar UM.

Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited, has a range of consumable commodities. The first product to be introduced by WCCLG was vegetable oil, later popularized under the brand name ‘Sunflower Vanaspati‘. It offers personal care products, such as Wipro Baby Soft and Wipro Safewash, toilet soaps like Santoor and Chandrika and international brands like Yardley. Its portfolio of lighting solutions includes products like Smartlite CFL, LED and emergency lights.

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