MUMBAI: Max, the official broadcaster of the DLF Indian Premier League, has launched a 90-second television campaign that plays on the tagline, ‘We missed you too‘.

Exhibiting the thought that DLF IPL 2010 is back in India, the campaign sways to the patriotic notes of ‘Saare Jahaan Se Accha, Hindustan Hamaara, Hum Bul Bulle Hein Iski, Yeh Gulsita Hamara‘.
 
Conceptualised by JWT, the campaign has been produced by Storytellers. 
 
Max EVP & business head Sneha Rajani says, "The DLF IPL is back where it belongs. This ad film is the country‘s welcome to the greatest entertainment extravaganza ever seen. The film captures the one emotion that binds our country - the undying passion for cricket everywhere."
 
 
The campaign will be aired across Set‘s network channels, various GECs, sports channels, news channels, music channels, kids‘ channels and regional channels.