MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4.

Speaking on Max New York Life’s first-ever direct partnership with an IPL team Max New York Life CEO & Managing Director Rajesh Sud said, “We are proud to be associated with the Pune Warriors India. With India’s recent success in the Cricket World Cup 2011, IPL Season 4 promises to be even more exciting for the millions of cricket fans across India. We wish the Pune Warriors team a great IPL season ahead. Max New York Life has been associated with IPL since inception and we see this association as a step to take our IPL engagement to the next level. We have always believed in experimenting with new ideas and opportunities for the Max New York Life brand.”

Obseved Abhijit Sarkar of Pune Warriors India, “We are excited to have Max New York Life Insurance as our Principal Sponsor and the Official Team Partner. Max New York Life is a prestigious brand to be associated with and this association will strengthen Brand Pune Warriors India.“

The insurance company will also leverage its association in the IPL Season 4 to drive focused internal and external stakeholder engagement and rewards and recognition initiatives to build on to the spirit of the T20 tournament which it feels would not only help drive the fan base for Pune Warriors India but also play a key role in enhancing stakeholder satisfaction and motivation.