MUMBAI: Dentsu‘s creative outfit in India, Dentsu Creative Impact, has won the creative mandate of health services provider Max Healthcare.

The account win was the outcome of a multi-agency pitch process for a creative partner which would help Max Healthcare strengthen the brand in the country.

The account will be driven from Delhi under the leadership of Dentsu Creative Impact senior vice president Amit Wadhwa.

Dentsu India Group executive chairman Rohit Ohri said, "It speaks volumes of the trust that an enterprise like Max India has in Dentsu‘s capabilities. This is the third Max India business we have won in the last six months. We are very excited to work on this challenging category and believe that there is scope to do some great work."

Anil Vinayak, Director, Sales & Marketing, Max Healthcare, said, "At Max Healthcare, we are committed to making available the highest standards of medical care and service excellence to patients. This drives all our endeavours including our brand communication. The team at Dentsu displayed a good appreciation of the healthcare consumer and our brand. This gave us the confidence that they were the right partners for us."

Ohri said, "Our passion and our understanding of the healthcare industry, with all its complexities, helped us develop great, relevant and impactful work for the pitch. This was greatly appreciated by the client. We look forward to partnering Max Healthcare in devising integrated communication solutions that are in line with the brand‘s marketing strategy."