MUMBAI: Maxus Kerala has been selected as the media AoR by Kerala-based media major Matrubhumi, which has presence across dailies, magazines, internet and radio.

The estimated size of the account is Rs 250 million.

Maxus India GM south Sanchayeeta Verma said, "Mathrubhumi is a very significant addition to our client portfolio, especially for our Kerala office. This is not only on account of its significant advertising expenditure, but also because it is a media conglomerate in the expansion mode."

"Maxus has been part of the growth engine for many of its clients, and working with Mathrubhumi at this stage is both an opportunity and privilege that we are looking forward to," Verma added.

Maxus is running full-fledged operations in Kerala from its Thrissur office for the past two years now.