MUMBAI: International telecommunications services provider Matrix Cellular is launching a new television commercial (TVC) to promote its data solutions for smartphones.

The creative agency for the commercial is Equus and it is produced by Frog Unlimited. 
 
The 60 second commercial highlights that these solutions are available to the users at nearly 1/10th the cost as compared to the other services.

The TVC follows the conversation between two friends at the airport with one showing the other pictures of things her husband has bought her on his trip abroad. Her friend then complains that despite of being on a foreign tour for the past 10 days, he hasn‘t bought her anything mainly because international roaming is so expensive. The first friend then informs her of the benefits of using a Matrix Cellular sim card while travelling abroad.