MUMBAI: Mates, the entertainment arm of Madison World, has signed a Rs 1 billion deal with John Abraham for three years wherein Mates will handle the Bollywood actor‘s account. 
 
Under this minimum guarantee partnership, Mates will exclusively handle the actor‘s endorsements, appearances, events, licensing, television tie ups and marketing representation.
 
John currently represents a host of brands including Garnier for Men, LG mobile phones, Yamaha bikes and Castrol engine oil.
 
Madison World is a 22 - year - old diversified communication group, with 20 units across nine specialised functions in advertising, media, out-of-home, pr, rural, retail, entertainment, mobile and sports.