MAM

Mash Advertising wins Olympus' media and creative biz

MUMBAI: Percept Group’s subsidiary agency, Mash Advertising, has bagged the creative and media mandate of camera manufacturer Olympus Imaging India.


The combined annual account size is pegged at Rs 120 million to Rs 150 million.


The account will be serviced out of the Mumbai office. Incidentally, this is the first project that will be carried out by Mash‘s Mumbai office.


Percept H CEO Prabhakar Mundkur said, “The business will be managed jointly by the agency’s Mumbai, Pune and Delhi office. In fact, Olympus will be the first project carried out by Mash’s Mumbai office. This is another step towards spreading out Mash in the country."


The project will be led by Mash Advertising CEO Amitabha Lahiri. The ad campaigns will roll out over the next month and will have emphasis on print and digital.


Olympus Corporation operates out of its Mumbai office in India which handles the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. The brand’s standalone stores are functional in Bangalore, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.


Mash is a 360-degree advertising agency which has the support of media, PR, content and experiential marketing provided by the specialised group companies of the Percept Group. It offers services including planning support, creative execution and innovative ideas in the area of advertising communications. It recently won the creative and strategic account for Philips’ range of mobile handsets.

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