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Mash Advertising bags AOC Colour Television's creative biz

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MUMBAI: Percept‘s Mash Advertising has won the creative duties for AOC Colour TV, an international lifestyle brand of TPV Technology.

The company has planned activities across all media platforms like TV, press, OOH and digital.

The company has roped in Kalki Koechlin as brand ambassador for AOC TV.

TPV India marketing director Seema Bhatnagar said, "We were very happy with the cutting edge creative and thinking presented by Percept. Their approach definitely matches our aggressive foot print that we have chalked out for this market."

Mash Advertising CEO Amitabha Lahiri said, "We are simply delighted with this feat. One of the key yardsticks of a buoyant economy is the consumption of the high end Consumer Electronic items. And India has been scoring high on this for the past few years. The product quality of AOC coupled with an existing equity in the colour monitor segment will help us strengthen the brand foot print in India."

Based out of Taiwan, TPV group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North and South America, Australia, China, India and many other Asian countries.

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