BENGALURU: Maruti Suzuki has announced the global launch of new variants of the largest selling small car, the new Alto 800. The company has also kick-started a multimedia campaign across television, radio and the digital space.

Maruti plans to supplement this with print, outdoor and some more digital promotions, company sources said.

Starting 26 September, Maruti Suzuki had initiated a teaser campaign with a 10 second TVC on television channels in the country. Since yesterday it has initiated a 30 second TVC on news channels along with radio jingles across two to three radio stations in each city that has radio.

Once the launch of the vehicle across the country is rolled out, the TVC would be aired across GEC and regional channels, informed company sources. Typically the campaign would run across the festival season and over six to eight weeks, the sources added.

At present Lowe handles the creative duties for the new Alto 800, while Lintas is the media buying agency.