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Market research and insight agency opens 55 new offices in India

MUMBAI: Market research and insight agency, Kadence International India, has opened 55 fieldwork offices across India after winning $2m-worth of new business in the country.


This takes the total number of Kadence offices in India to 57.


Kadence International India managing partner Sarvjeet Panesar said that as India is such a vast and diverse country, having an on-the-ground presence is necessary in providing accurate and current data to organisations operating in these communities. The firm‘s reach is attracting significant attention from those managing government and not-for-profit research projects in India as well as other market research agencies.
 
The firm already had two offices in India: Delhi and Mumbai. Each of these offices has 150-seat call centres and insight teams.


The agency has plans to further expand its computer-assisted telephone interviewing (CATI) facilities in three cities and open an additional full service office in Chennai before the end of the year.


Kadence International has hired 225 permanent employees to manage these offices, which will have 700 telephone and face-to-face interviewers and supervisors to work on the large-scale tracking studies.


With this new structure in place, the firm hopes to offer a comprehensive geographical coverage as a market research agency in the country.
 

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