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Mantri Group plans media spends of RS 400 mn for 2010

BANGALORE: Real estate developer Sunil Mantri Group unveiled its new corporate brand image and announced expansion plans in Bangalore today. The group has identified Bangalore as a strategic target for expansion.
 
The group also plans to spend around Rs.300-400 million towards media and communications, revealed Sunil Mantri Group chairman Sunil Mantri. Actors Radhika Menon and Aftab Shivdasani are the group’s brand ambassadors.


Sunil Mantri also announced 17 January as the launch of a Rs 700 million project, ‘Mantri Premero,’ in Bangalore.
 
“We are planning to spend around Rs 30 to 40 milliontowards communication for ‘Mantri Premero’, mainly across outdoor and print. You’ll see full page ads on the major newspapers of the city on the 17th,” informed Idb India (Idb)  COO Evarist Rego while speaking with indiantelevision.com.


Idb handles the media buying and the creative work for the Sunil Mantri Group.
 
Rego said that Idb is exploring various options for mass media communications and brand building including local television and local radio, but that radio communications would be event based. Rego is also not averse to sponsoring a sports event like other real estate groups have done with the Karnataka Premier League (KPL).


The title sponsor for the KPL is Mantri Developers, headed by Sushil Mantri. Mantri Developers is also a realtor with projects in Bangalore, but it is a different company.
 

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