NEW DELHI: The rate of ten-second advertisements on AllIndia Radio for the prime minister Narendra Modi’s ‘Mann ki Baat’ is Rs 2,00,000, the Parliament has been told.

This rate is for advertisement booking of AIR consisting of 200 primary channels/local radio stations, 41 Vividh Bharati stations and 30 FM Rainbow and gold channels, the minister of state for information and broadcasting Rajyavardhan Rathore said in reply to a question.

The duration of the respective episodes does not have any bearing on the rates since no sponsorships are booked for the programme for the entire broadcast.

Thirty-eight advertisers listed by the minister include the Election Commission, 11 central ministries, some autonomous departments or organisations under the government and some private advertisers.

The programme is put out in all regional languages under the Eighth Schedule of the Constitution. The translation is done by AIR with the resources available with it. Apart from a meagre amount for regional translation as per AIR’s fee structure, no significant expenditure is incurred.

A total of 33 editions of ‘Mann Ki Baat’ have been aired till date since the first edition of the programme was aired on 3 October 2014.