MUMBAI: McCann Erickson has won the creative duties of four Mankind Pharma brands: Addiction, men’s deodorant; Manforce condoms; Gas-o-fast, digestive tablet and pregnancy detection kit Prega News.
The agency will start working on the brands immediately. The two parties, it is learnt, were in discussions for a month now.
A senior official at the pharmaceutical company confirmed the development and also said that the mandate was given without any official pitch process.
Until now, an in-house team was taking care of the creatives.