NEW DELHI: Actress and television presenter Mandira Bedi is the new face of Bodycare lingerie which has become the first lingerie brand to get an Indian face to promote itself.
 
Bodycare has introduced various innovations for the first time in India. It was the first brand to introduce Procian printed panties and also developed the latest international technology of seamless lingerie in India. 
 
Speaking on the occasion, Bedi said, “Indian women consumers are becoming more cautious these days in choosing lingerie, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It‘s an exciting opportunity for me because I get to put my own input into the brand - that‘s the main reason I agreed to do it. The collection ranges from comfortable, yet stylish innerwear, easy wear to sensuous lingerie."
 
Bodycare Creations MD Sanjay Dawar said, “With factors like growing number of working women, changing fashion trends, rising information level and media exposure, and the foray of famous foreign brands in the Indian market, Indian women have become more conscious about the range of brands that should fill their wardrobes. The old practice of stacking lingerie in a corner of wardrobe no longer exists in the modern age. Rather, the taste of women related to their undergarments has reached new heights and it will not be a hyperbole to say that it has become a fashion statement. In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood, but Bodycare is the first in the women’s innerwear segment to do so."