MUMBAI: Stem cell storage bank, Cryo-Save India, has appointed Mandira Bedi as their official brand ambassador.

Bedi is expected to be involved in various strategic communication initiatives as part of an extensive 360 degree brand campaign.

Speaking about her association with Cryo-Save, Mandira Bedi said: “Banking of Stem Cells is the best gift, which the parents can give to their child. It gives me immense pleasure to associate with Cryo-Save in spreading this awareness across India.”

Cryo-Save India MD Rajesh Sharma said it is a vital step in spreading awareness about this concept to all strata of the Indian society.

“We are indeed very proud and privileged to have Mandira as our brand ambassador and we welcome her to the Cryo-Save family and look forward to a long and successful relationship", Sharma added.