MUMBAI: Mandeep Malhotra has been named president of Mudra Max - OOH services.

He will continue to report to Mudra Max chief strategy officer Anurag Gupta. Prior to the elevation, Malhotra was SVP Primesite, a unit of Mudra Max.
 
Malhotra said, “Change is a very pleasant constant. Mudra Max is a place where talent is appreciated and groomed for future leadership, not only within the group, but the entire industry. My new role will be to evolve Mudra Max’s OOH business to the next level.

"I am looking forward to bringing a better interactive edge to the outdoor space in the future.” 
 
Gupta says, "Mandeep is a rare professional who has the experience of a veteran and passion which can put a management trainee to shame. In his new role Mandeep is not only going to add value to all our OOH offerings but will also be a key resource in integrating various offering of Mudra Max on the whole. I wish him all the best for a long and fruitful journey with us."
 
Mudra Max CEO Pratap Bose adds, "Mandeep has shown great panache in building the Mudra Group’s Out-Of-Home capabilities in the last two years, and has groomed a well knit team as we go forward. Under his leadership I am sure he would take the OOH industry by the scruff of its neck, and help us attain the industry leadership position that we strive for."