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Mallikarjunadas CR is Starcom MediaVest Group India CEO

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MUMBAI: Starcom MediaVest Group (SMG) has named Mallikarjunadas CR as its new chief executive officer.

Mallikarjunadas takes charge on 25 May and will be based in Mumbai and will be part of the Global Product Committee of SMV Group.

Mallikarjunadas will report to Starcom MediaVest Group India chairman and LiquidThread APAC MD CVL Srinivas.

The branch heads of Starcom Worldwide and MediaVest Worldwide as well as functional heads of SMG?s Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.

This will be Mallikarjunadas? second innings with SMG. He had began his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G.

Mallikarjunadas moves in from Madison Media, after a four-year stint. He was Madison Media Infinity chief operating officer and Madison Media Research Center director.

Prior to that, Mallikarjunadas was a member of the Simulations practice at Tata Interactive Systems.

Mallikarjunadas also handled advertising and research budget at Asian Paints, as its media and research manager.

Said CVL Srinivas, ?In Malli, we have a young and dynamic leader with a strong product orientation and rich client management experience. He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise.?

Mallikarjunadas said, ?I have had the privilege of working at Starcom MediaVest Group in the past. I?m excited to be leading the company at which I started my career. As SMG India charts out a new growth path with Insights & Research, Digital and Content being at the core, I am looking forward to an interesting and challenging assignment.?

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