MUMBAI: India's first digital millennial influencer and entrepreneur Malini Agarwal - founder of MissMalini Entertainment, eloquently addressed a distinguished audience at the Malaysia Social Media Week 2019. The gathering comprised digital professionals and business leaders.  This event was held at the Malaysia International Trade and Exhibition Centre (MITEC) at Puchong. The keynote of her presentation was about her social media legacy and how positivity is the new currency of the internet.. It was titled – ‘Social Media is broken and only we can fix it’.

Malini touched upon about her journey from being a blogger who covered Bollywood gossip to a digital influencer, author and entrepreneur. She also shared her experiences with social media platforms that enabled her to understand the impact it had on her audience. 

She even listed her learnings, presented as rules, which helped her individual profile evolve into the popular brand MissMalini which is widely known for its authentic, functional and vivacious content across Bollywood, lifestyle, fashion and beauty. Being an accomplished social media influencer herself, she could share actionable insights. She also encouraged brands to seek inspiration from global and local change makers who had made positive contributions to the world around them and changed it for the better. Malini’s observations were received with substantial enthusiasm and appreciation. She continued to slay with style, oomph and verve as she made an unforgettable impression on Malaysia’s digital eco-system.

Therefore it wasn’t surprising when the jury voted unanimously for Malini as the recipient of the Global Social Media Icon Award 2019. Malini opined “When I started MissMalini.com, I never thought I would be recognized as a Global Social Media Icon by experts from Malaysia. I am always up for sharing my learnings with brands as well as aspiring influencers and bloggers. I thank MSMW for making my day and would congratulate them for holding such a brilliant event”