MUMBAI: Emami has roped in Tamil star Suriya, Telugu actor Junior NTR and Malaika Arora Khan as the new brand ambassadors for Zandu Balm.

Said Emami Limited director Mohan Goenka, "We feel consumers will enjoy the film and the campaign will evoke a strong response. We are confident that the ad-film will generate popularity for the brand amongst the generation next consumers adding to its mass appeal as it has already done with the ‘Munni Badnaam‘ song."
 
The new advertisement will attempt to reincarnate the hit song from the movie Dabbang, ‘Munni Badnaam‘. The ad will be shot in Tamil and Telugu along with Hindi by Prahlad Kakkar in Mumbai.

Averred Malaika Arora, "It‘s like déj?vue. I‘m thrilled to be dancing to Zandu balm all over again, it brings back memories. It is a fun song and I am very pleased to be associated with the 100 year old brand Zandu."
 
Malaika is endorsing the brand in North India as the brand ambassador. The new advertisement with Malaika, NTR and Suriya is targeted for the regional consumers and will be aired from December last week.

Emami has also bought all the rights for the ‘Munni Badnaam Song‘ from T-series. The company with this TVC has come up with an evolved strategy to capture and connect with the younger consumers. 
 
Said Adman Pralhad Kakkar, "With Munni dancing to Zandu balm we will connect with the younger generation and reinforce the brand name once again."