NEW DELHI: Actress Malaika Arora Khan launched the second edition of the Taiwan Excellence Campaign in India by displaying her Excellence ICT Kit.

The campaign has been organised by the Taiwan External Trade Development Council (Taitra), a non-profit trade promotion organisation entrusted by Bureau of Foreign Trade of the Taiwan Economic Affairs Ministry.

Launching the campaign here, Khan displayed her Taiwan Excellence ICT kit for ‘a perfect day‘ comprising a laptop, mp3 player, pico projector and flash drive.

‘I feel proud to use products that exude style, sleekness, reflecting my own personality, made by globally recognised brands, coming from Taiwan, the largest ICT hub in the world," said Malaika.

Taipei Economic and Cultural Centre, New Delhi Deputy Representative Paul Shek said, "Indians today are savvy and well travelled and demand the best in terms of Technology, Quality and Value. As we race against time, it has become necessary to get more done each day and our superior ICT offerings help you get the most of your time. The Taiwan Excellence mark is awarded only to Companies who qualify to stringent norms in R&D, Design, Quality and Marketing that evaluate our brands to global standards. I feel extremely pleased to have with us 24 such ‘Excellent‘ Taiwanese partner brands who will showcase their finest offerings to provide ‘Excellent Lifestyles‘ for Indian consumers".