MUMBAI: Malabar Gold & Diamonds has signed South Indian actor Suriya as its brand ambassador.

Suriya has launched the company‘s latest CSR initiative of providing educational scholarship to girl students in Tamil Nadu.

Malabar Gold & Diamonds chairman M. P. Ahammed said, "We are proud and privileged to join hands with the sensation of today, Suriya. He is a grounded, accessible, celebrated, prestigious and a forward thinker which are the very values with which Malabar Gold and Diamonds is also surging forward".

At present, Malabar Gold & Diamonds has four showrooms in Tamil Nadu in the cities of Chennai, Coimbatore, Erode and Salem. The Group plans to branch out its network in Thanjavur, Dharmapuri, Hosur, Ramanathapuram and also add two showooms in Chennai in the year 2012. It also plans to have showrooms in Vellore, Kumbakonam, Tirunelveli, Nagercoil, Trichy, Tuticorin, Tiruvannamalai and Pondicherry in 2013. Malabar Gold & Diamonds aims to set up 35 showrooms across Tamil Nadu by 2015 with supply chain centers at Chennai, Coimbatore, Madurai and Trichy.