MakeMyTrip launches IPL themed television campaign

BENGALULRU: Indian online travel company, MakeMyTrip has launched an IPL themed television campaign highlighting its hotel services.

The new TVC campaign is meant to extend MakeMyTrip?s brand promise from ?Memories Unlimited? to ?Hotels Unlimited?, by showcasing the brand?s strength and value-proposition of ?widest range of Hotels with Best deals?, says the company.

MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under last-minute deals.

Earlier this month, MakeMyTrip became the principal sponsor of Sunrisers Hyderabad (SH).

The TVC campaign features SH IPL players Ishaant Sharma, Shikhar Dhawan and Cameron White talking about the trustworthiness of booking hotels on MakeMyTrip. The new commercials are meant to demonstrate the positive effect of a good Hotel experience.

The ?Hinglish? language TVC has been created by FCB Ulka, produced by MAD Films and directed Abraham Cherian.

According to the company the 30, 25 and 15 second versions of the ad will be aired in English and Hindi news and entertainment, movies and infotainment channels.

MakeMyTrip marketing head Manish Kalra said, "We have extended our brand promise to ?Hotels Unlimited? and are very excited about star players from Hyderabad Sunrisers being a part of our latest Television campaign. The campaign is targeted at building greater customer-confidence in booking hotels online. MakeMyTrip offers Money-back guarantee and last-minute hotel deals for same-day Hotel bookings. Together, they will enhance customer confidence while booking hotels online. MakeMyTrip?s hotel deals are accessible both on the website as well as mobile devices."

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