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MakeMyTrip becomes principal sponsor of Sunrisers Hyderabad

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MUMBAI: MakeMyTrip, India’s leading travel company, has associated with Sunrisers Hyderabad as the ‘Principal Sponsor’ for the team. MakeMyTrip will also launch an innovative and exciting marketing campaign targeted at travelers and IPL fans in April.

MakeMyTrip will launch a new campaign featuring an extension of the current brand promise. In the 360 degree campaign, MakeMyTrip will showcase the Sunrisers association through a TVC featuring the team’s players - Dale Steyn, Cameron White and Ishant Sharma.

This will be aired to coincide with the launch of the IPL 2013 season. MakeMyTrip will simultaneously launch BTL and ATL activation through its website, retail stores and social media properties. MakeMyTrip customers and Sunrisers’ Fans can look forward to a Meet & Greet with the players as part of the activation.

MakeMyTrip.com CEO & Founder Deep Kalra said, “We are delighted to partner with Sunrisers Hyderabad and reach out to millions of IPL fans through this association. The IPL beautifully demonstrates the synergies of the twin passions of Cricket and Travel, with fans following their teams to match-venues across different parts of the country. Together with our customers, we look forward to the IPL excitement and wish our team the very best.”

Sunrisers Hyderabad CEO K Shanmugam added, “MakeMyTrip has been a pioneer in the category of Online Travel in India, and a harbinger of change. We are confident that they will ably partner us in our journey of reinvention and quest for success. We welcome them to the Sunrisers family and look forward to a successful association.”

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