MUMBAI: Travel company MakeMyTrip has announced its role as the official travel partner of the upcoming Bollywood movie ‘Yeh Jawaani Hai Deewani‘ The launch occasion witnessed the release of a ‘Yeh Jawaani Hai Deewani‘ -centric TVC which highlights the convenience and benefits of online hotel-booking with MakeMyTrip. The TVC will start airing later in this month while the movie is releasing on 31 May.

MakeMyTrip.com CEO and founder Deep Kalra said, "We are very excited to come on board as the official travel partner of ‘Yeh Jawaani Hai Deewani‘, the most-awaited movie of the year. The movie is a perfect fitment for us as it celebrates travel, fun and friendships. MakeMyTrip is known for making all aspects of Travel easy and fun. Our new product - Last Minute Hotel Deals - offers the convenience of great deals for same-day check-ins to impulse-travelers like Bunny, the character played by Ranbir in the movie. We are confident that our new Online Hotel deals will encourage more customers to book hotels online and on mobile."

The new TVC looks to further build on MakeMyTrip‘s brand promise of ‘Hotels Unlimited‘ by showcasing the convenience and value-proposition of ‘widest range of Hotels with Best deals‘. MakeMyTrip also launched its new product Last Minute Hotel Deals targeting both impulse and business travellers. Under these deals, top Hotels and branded properties provide discounted inventory (at least 30% discount) for last-minute bookings on MakeMyTrip.

Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip site and mobile. Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.