MUMBAI: Makani Creatives has bagged the creative duties of the popular suiting and shirting company Siyaram Silk Mills.

Confirming the same, Makani Creatives director Sameer Makani said, "Yes, we have bagged their creative mandate and there was no multi pitching involved. In fact they had approached us for some kind of strategic planning-related inputs for the next 10 years clearly knowing of our expertise in handling and optimizing celebrity participation. Eventually, they handed over the creative duties."

Makani creatives will now handle the mandate for the fabric brands Siyaram‘s and J Hampstead besides the company’s other brands like MiStair, Siyaram‘s MSD, Featherz, Little Champ and Oxemberg.

Previously, the mandate for these brands was handled by IBD, the integrated brand development division of Percept.

Currently, Makani Creatives handles the account of Mahindra Logistics.