MUMBAI: Mahuaa Network Channels is elevating Harsha Vardhan Dwivedi to the position of national sales head.

Dwivedi currently serves at the broadcasting company as regional head - North.

Sources close to the development have confirmed the development to Indiantelevision.com.

Prior to joining Mahuaa Network in March 2009, Dwivedi was with Zee Entertainment Enterprises (Zeel), serving as manager for over two years. He has also worked with Zee News and Sahara Samay.