Mahindra's ‘Time of your life’ campaign for the new Xylo

MUMBAI: Indian SUV manufacturer Mahindra & Mahindra Ltd launched its second television commercial (TVC) for ‘Stylish New Xylo’. This is a sequel to the first makeover TVC for the new SUV.

The commercial highlights the E9 variant and its key features such as the pioneering Voice Command Technology (VCT), mHawk engine and luxurious space and comfort of the new Xylo.

The TVC is based on ‘Time of your life’ and while its predecessor communicated the arrival of the Stylish New Xylo this ad showcases the key features of its new avatar.

Fashion photographer Atul Kasbekar continued his stint as the brand endorser.

M&M SVP marketing automotive division Vivek Nayer said, “The new TVC is a continuation of the Xylo’s ‘Makeover TVC’ and it reveals the key features of the stylish new Xylo in a cool & trendy way. The new TVC also reinforces the fact that the stylish new Xylo is gold standard in luxurious space & comfort. As always, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the glamour quotient. We are sure the consumers will enjoy the new TVC and appreciate the pioneering features in the E9 variant of the stylish new Xylo.”

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