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Mahindra Scooters communicates its legacy in latest campaign

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MUMBAI: Mahindra Two Wheelers, a part of the $15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The campaign has been created by Interface Communications.

Through this new communication created by Interface Communications, the brand aims at establishing how the scooter range takes ahead Mahindra?s legacy of providing powerful, reliable and stylish vehicles. It tells the audience about Mahindra?s technical expertise in manufacturing advanced automobiles for the Indian consumer and leveraging them for their new scooter range.

Mahindra Two Wheelers executive vice president - strategy and market development Viren Popli said, "Today, Mahindra has a complete portfolio of mobility solutions across land, air and water with SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces. We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra?s automobile expertise that has gone behind the making of our new scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra."

The campaign spans across electronic, print and digital media.

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