Mahindra Holidays asks to put family first in new year

MUMBAI: New year is always a time for new resolutions - to decide how we want to spend the next 365 days and what we want to prioritise.

Do we want to start exercising and finally use that gym membership? Do you want to start waking up one hour earlier or stop eating midnight snacks? How about office – did you resolve to try and leave a little early and get back home for dinner? As you think of the year gone by – think about the people who matter to you the most- your parents or partners, your children or your close friends. Have you done them justice?  Did you switch your phone off and spend your Sunday playing with your kid? Did you finally plan that trip that you and your partner have been talking about? Did you take a long weekend and meet all your cousins?  

Mahindra Holidays wants to resolve in its latest campaign before the year 2017 ends. In its latest series of advertisements, Mahindra Holidays urges people to spend more time with family and put them first. 

Through multiple stories of common people, the brand wants to highlight how somewhere between the late nights at work and chasing your dreams, the people who get left out, are the ones who matter the most. 

The concept for campaign was co-created by Mahindra Holidays with the production house, Cheese & Crackers.

The holiday company has launched four films to support the thought and they will be promoted extensively on digital platforms. 

Mahindra Holidays and Resorts India chief marketing officer Gridhar Seetharam says, "Our new campaign, #MyFamilyFirst urges everyone to take a family vacation and to prioritize these valuable relationships. Through this campaign we aim to position Club Mahindra as the ultimate destination for families who yearn to strengthen their bonds with their loved ones. We are also happy to unveil a series of four films online, each highlighting how our daily lives keep us so busy that we sometimes tend to ignore what matters the most - our families.”

Listen to stories about people from all walks of life, and why they decided that there’s no better time than now to start planning family holidays. 

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