Mahindra enters motorcycle market; ropes in Aamir Khan as brand ambassador

Mahindra enters motorcycle market; ropes in Aamir Khan as brand ambassador

MUMBAI: Mahindra 2 Wheelers, a part of the Mahindra Group, has entered into the motorcycle market and has roped in Bollywood superstar Aamir Khan as the brand ambassador for this segment.
 
Mahindra has launched its first two motorcycles — Stallio and Mojo. The Mahindra Stallio is available in two variants — Self Start , Cast Alloy wheels, Digital Console — priced at Rs 44,699; and Kick Start, spoke wheels which are available at Rs 41,199 (executive showroom, Pune). It is available in a choice of five shades — Derby red, Colt black, Equus blue, Buckskin yellow and Ranch green. 
 
Speaking about the bike Khan said, “The Stallio is a stylish bike offering consumers a great sense of comfort. It’s a complete bike that offers safety, style and peace of mind.”
 
The Electronic Fuel Injection (EFI) system in the Mojo has been developed by Ducati Energia of Italy.

These bikes are specially designed for the futuristic young executive or businessman who desires a rugged and reliable, yet stylish bike.