MUMBAI: Bollywood actress Kareena Kapoor has been appointed as the brand ambassador of Mahindra Two Wheelers’ PowerScooter range, which includes Rodeo, Duro and Flyte.

Kapoor will soon feature in a 360 degree multimedia campaign, encompassing print, electronic and online media. The first campaign will be for the Mahindra Rodeo which will appear later this month. 
 
“We are delighted to have Kareena on board as brand ambassador for our entire range of PowerScooters. She has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent,” said Mahindra & Mahindra president two wheeler sector and group executive board member Anoop Mathur.

“My experience with Mahindra Scooters dates back to two years ago, when I rode a Mahindra PowerScooter in 3 Idiots as Pia. Mahindra is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Mahindra Two Wheelers,” Kapoor said. 
 
The two wheeler sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business,” the company said in a release.

Mahindra Two Wheelers sells 0.15 million units of PowerScooter range in the last 12 months.
 
Recently, Mahindra Two Wheelers announced entry into the motorcycle segment with the launch of Mahindra Stallio and Mahindra Mojo. Aamir Khan is the brand ambassador for Mahindra Stallio.