Mahesh Bhupathi, Rahul Bose join Colgate-Palmolive as ambassadors

MUMBAI: Oral care brand Colgate-Palmolive (India) has roped in Indian tennis player Mahesh Bhupathi and actor, rugby player Rahul Bose as ambassadors to support Colgate Total‘s awareness campaign for ‘Healthy Mouth‘.

Colgate-Palmolive (India) VP-marketing Rekha Rao said, "In India, there is a growing awareness towards maintaining a healthy body. However, not all of us realise the importance of a ‘Healthy Mouth‘."

"Mahesh and Rahul pay a lot of emphasis on physical wellness which is critical in their professions. They will support Colgate in our endeavor to create widespread awareness on the importance of a ‘Healthy Mouth‘," Rao added.

Bhupathi and Bose will also feature in a series of TV commercial that will be aired across the country, both on regional and national channels.

"As professional athletes, we sometimes do not give much importance to what is not visible to us. A ‘Healthy Mouth‘ is linked to our overall health and is something that cannot be taken for granted. Given our busy lifestyles, Colgate Total‘s unique formula ensures that we get the best oral care, and an overall healthy mouth," Bhupathi added.

"When I got to know the significance of a healthy mouth for a healthy body from the leaders of oral care, Colgate, it was amazing to learn how Colgate Total so completely meets my oral care needs. Having experienced Colgate Total, I recommend it to my friends and family," Bose added.

Available in 75 gm and 150 gm packs across the country, Colgate Total‘s formula has been granted the Seal of Acceptance by the Indian Dental Association.

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