MUMBAI: Digital media agency Magnon Solutions has won the digital media account for Haier Appliances. The agency will manage the social media duties for the brand, apart from retaining its present set of services to Haier.

Magnon has been responsible for developing and maintaining Haeir‘s website since 2008.

The agency‘s duties will include strategising the social media to strengthen the consumer interaction and creating a face for the brand.

Haier India head of marketing Shanta Roy Sanjeev said, "The consumer durable market in India is extremely competitive. To retain our edge, we need to listen to our customers and increasingly connect with them by opening new customer touch-points. This becomes a business critical feature for a market as huge as ours. Magnon was a more obvious choice for us, not just because of the years of experience but also the full spectrum digital experience that it offers."

Magnon Solutions founder and CEO Vineet Bajpai said, "Haier is a global brand with a local focus for its marketing strategy. Hence, the objective will be to retain the global appeal of the brand while offering a local connect. Our efforts at Magnon will be to enhance the overall interaction between the brand and its customers."

Haier has been aggressively marketing its range of consumer durable products in India and has recently announced the launch of India‘s first six-door refrigerator series.