MAM

MagicBricks launches second TV commercial

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: MagicBricks.com has launched its second television commercial focused on the "money-minded investment-driven" audience segment.

The commercial is based on a new angle that property investments can make one rich and thereby indifferent to inflation.

The brand promise from the second TVC is MagicBricks.com. Through its features, MagicBricks.com can help one find the right house and make the right investment. The TV commercial will make an immediate connect given that it is based on a very topical issue of inflation, the company said.

This commercial once again features the mascot of MagicBricks.com - Rajan who is seen responding "Badhta hai to badhia hai" (good if it rises) in a set of scenes that depict him completely unruffled by the impending inflation scenario - much to the amazement of others.

MagicBricks.com business head Sudhir Pai said, "The 1st commercial - "Options" - will continue to remain our lead commercial and will continue to run across all channels. Several consumer studies has told us that the second commercial on inflation will be much appreciated by the "investment-minded" property buyer segment of our target consumers?this segment of users has loved the new commercial. This is a very important segment for Magicbricks. In line with their media consumption, you will therefore see a heavier tilt of this commercial on the News and Business channels."

The TV commercials are running in full rotations on over 35 channels covering six languages - thereby making a substantial impact. The list of channels include Times Now, ET Now, Movies Now, Sony Entertainment, Sab TV, Zee Cinema, Zee Classic, Zee Action, Zee Premier, Movies OK, Aaj Tak, Tez, NDTV India, Zee News, News 24, NDTV 24x7, Headlines Today, Zee Business, National Geographic, History TV18, Sun TV, KTV, Gemini and Udaya Movies.

Radio was launched with teasers and is being followed by a revealer and a heavy burst of radio communication - covering RJ Jocktalk, content integration and spots. This airplay is heavy on Radio Mirchi during weekdays.

Print and display ads were initially designed with the aim to build Rajan as a mascot and "options" as a positioning plank for MagicBricks.com; the current phase of ads are taking this thought ahead and show MagicBricks.com as being able to provide maximum options for different property needs of buyers - for different types of property, for different localities within a city and for buyers who search homes based on distances to key facilities.

According to the company, the online promotion activity for the campaign has covered all major portals and websites - having even "road blocked" entire sections on high traffic websites of relevance such as Yahoo! Finance, EconomicTimes.com, TimesofIndia.com, NavBharatTimes.com and Yahoo!Mail.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Vivek-Katoch.jpg?itok=V7AcuoPj
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/amir.jpg?itok=EQqQGKB-
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/housing.jpg?itok=FwquePmy
Housing.com launches new TVC campaign for ‘Home Utsav’

Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/rr.jpg?itok=-VI9JKWo
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/bloom.jpg?itok=GJ1necQ8
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/kumar.jpg?itok=tTOLY329
Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/nawaz.jpg?itok=wSAcp2uM
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories