MUMBAI: Madison Media has won the media account for Ruchi Soya Industries, Consumer Brands Division in Mumbai.

Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 300 million.

The account was previously handled by WPP’s MEC.

Madison Media Group CEO Gautam Kiyawat said, “We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

Ruchi Soya Industries Consumer Brands Division AVP marketing Sandipan Ghosh said, “We wanted a Partner who values our business and brands and provides a turnkey differentiated media solution. Madison is an obvious choice for the same.”

The company’s brand Nutrela is a pioneer and market leader in the soya food category and other healthy food products which includes Soya Chunks and Granules, cooking oils, and Table Spread.

Madison Media has been on an account winning spree, having recently won a host of new businesses including Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.